Lost in Translation…
🌳 Lost in Translation… Last week, a friend of mine, let’s call him Karim, a business owner who’s sharp, curious, and genuinely trying to keep up, sent me…
Lovable: A Love Story (With a Very Expensive Plot Twist)
15 days inside the relationship, by Zahi, CEO of Xperts⁴ Group The Honeymoon It starts like every good love story: total understanding, no arguments, nothing but yes. I said…
Xperts⁴ & Abiroot training, INDEVCO Group
Xperts⁴ & Abiroot Training Brings Microsoft 365 Copilot Premium to INDEVCO Group Jdeideh, Lebanon, Xperts⁴ & Abiroot training has ignited a Microsoft 365 Copilot Premium journey across multiple departments…
Learning AI: It’s Not Two Clicks. And That’s Okay
You’ve seen the ads. “Automate everything with AI, in minutes!” You clicked. You tried. And somewhere between the promise and the reality
AI Won’t Replace Expertise. It Will Expose It.
The Promise of AI Efficiency Mastering AI is often framed as a technical journey, learning prompts, testing tools, optimizing outputs. That’s only half the story. The other half is far less…
The Great Wait: Jobs, war & AI
Why the “Iron Front” Freezes Jobs While AI Reboots Them My phone has been acting like a Geiger counter for human anxiety lately. On one side, the “AI Doomers” are blowing up my DMs. “Hey, I just saw a demo of a GPT-7…
The Great Transmutation: From Flesh to Firmware
We are witnessing a digital sorcery that is systematically dissolving the boundaries of traditional roles. The “oracles” of Silicon Valley, firms such as Genesys, Cisco, and the nimble Xperts4 Tech, have unveiled…
From Science Fiction to Store Shelves: A Story of Boulanger’s AI Leap
This article is written after reading a recent report about Boulanger launching its new AI agents, a move that signals a significant step forward in retail innovation. Not so long…
What If We Don’t Use AI?
Artificial Intelligence. Two words that echo everywhere today. From boardrooms to bakeries, AI seems to have taken center stage. Want to order a sandwich? Chances are, someone will point you…
Are We Ready for AI, or Just Navigating by Sight?
Last week in Saudi Arabia, I was invited to speak at a workshop that gathered brilliant minds from across the real estate sector. The conversation took place in a refined…
AI in Hospitality: When Machines Met Maamoul and Magic Happened in Riyadh
Let me be honest. I really wanted Artificial Intelligence to write this article. It felt poetic AI writing about itself, like a robot memoir, except with less trauma and more semantic precision. But alas, as the clock…
AI in Hospitality: From Buzzword to Business Breakthrough
Riyadh, KSA, July 9, 2025, Saraj Venue, 7:00 PM Artificial Intelligence isn’t a future trend anymore, it’s today’s reality. And while it may seem distant or overly technical to many in the hospitality world, AI is…
Steve Jobs’ Final Warning
Steve Jobs by AI Steve Jobs’ Final Warning: ‘Adapt or Be Replaced by Machines, The Future Is Now. Steve Jobs’ visionary genius is undeniable. Whether you agree with his management style or not, his ability to drive…
Interview with Bill Gates or with…
In an era where Artificial Intelligence stirs a mix of excitement, uncertainty, hope, and fear, we’ve decided to push the boundaries of conventional thinking. This time, we conducted an interview with Mr. Bill Gates…
The Future of Recruitment in 2025
Adaptive and Technology-Driven, but Human-Centered As we approach 2025, the recruitment landscape is undergoing significant changes. The intersection of technology, evolving work cultures, and shifting global…