The Great Transmutation: From Flesh to Firmware
We are witnessing a digital sorcery that is systematically dissolving the boundaries of traditional roles. The “oracles” of Silicon Valley, firms such as Genesys, Cisco, and the nimble Xperts4 Tech, have unveiled…
AI in Hospitality: When Machines Met Maamoul and Magic Happened in Riyadh
Let me be honest. I really wanted Artificial Intelligence to write this article. It felt poetic AI writing about itself, like a robot memoir, except with less trauma and more semantic precision. But alas, as the clock…
AI in Hospitality: From Buzzword to Business Breakthrough
Riyadh, KSA, July 9, 2025, Saraj Venue, 7:00 PM Artificial Intelligence isn’t a future trend anymore, it’s today’s reality. And while it may seem distant or overly technical to many in the hospitality world, AI is…
The GCC’s Recruitment Surge: A Story of Resilience and Ambition
In 2024, while the IMF projected global growth to stabilize at 3.2%, the GCC economies, at 2.8%, hinted at something more, a brewing recovery poised to outpace global trends in 2025. For those on the ground, particularly…
Join Net-Recrute at Gitex 2023!
During my time as a university student, I discovered that every market possesses its unique access codes, culture, and customs. The golden rule was to wholeheartedly respect these nuances to successfully enter that…