Lost in Translation…
🌳 Lost in Translation… Last week, a friend of mine, let’s call him Karim, a business owner who’s sharp, curious, and genuinely trying to keep up, sent me…
Lovable: A Love Story (With a Very Expensive Plot Twist)
15 days inside the relationship, by Zahi, CEO of Xperts⁴ Group The Honeymoon It starts like every good love story: total understanding, no arguments, nothing but yes. I said…
Xperts⁴ & Abiroot training, INDEVCO Group
Xperts⁴ & Abiroot Training Brings Microsoft 365 Copilot Premium to INDEVCO Group Jdeideh, Lebanon, Xperts⁴ & Abiroot training has ignited a Microsoft 365 Copilot Premium journey across multiple departments…
Learning AI: It’s Not Two Clicks. And That’s Okay
You’ve seen the ads. “Automate everything with AI, in minutes!” You clicked. You tried. And somewhere between the promise and the reality
AI Won’t Replace Expertise. It Will Expose It.
The Promise of AI Efficiency Mastering AI is often framed as a technical journey, learning prompts, testing tools, optimizing outputs. That’s only half the story. The other half is far less…
For the Times of War: Special Offers for Unyielding Resilience
For the Times of War: Special Offers for Unyielding Resilience The silence of the desert night in the Gulf has been replaced by the rhythmic thunder of air defense batteries.…
From Dream to Reality: The First Year of Xperts⁴ Tech
Every company starts as a dream. Ours was to build a team where technology, AI, and human creativity work hand in hand to solve real problems. In 2025, that dream…
The End of the Grind: Why Elon Musk Thinks Your 9-to-5 Is About to Become a Choice
Imagine a world where the Monday morning alarm is an artifact of the past. You wake up, not because a manager expects you in a cubicle by 9:00 AM, but…
From Science Fiction to Store Shelves: A Story of Boulanger’s AI Leap
This article is written after reading a recent report about Boulanger launching its new AI agents, a move that signals a significant step forward in retail innovation. Not so long…
What If We Don’t Use AI?
Artificial Intelligence. Two words that echo everywhere today. From boardrooms to bakeries, AI seems to have taken center stage. Want to order a sandwich? Chances are, someone will point you…
Are We Ready for AI, or Just Navigating by Sight?
Last week in Saudi Arabia, I was invited to speak at a workshop that gathered brilliant minds from across the real estate sector. The conversation took place in a refined…
Xperts4 Tech Turns One: A Bold Dream, A Brilliant Journey, and Boundless Energy Ahead
At Xperts4 Tech, we don’t just count years, we celebrate the vibes, the vision, and the victories. And today, we are turning ONE! 🥳 What started as a spark of…
Lebanon Tech Alliance becomes Global Tech Alliance.
At Lebanon Tech Alliance, our mission has always been to connect European companies with top Lebanese ICT companies specialized in Information Systems, Software Engineering, and Data. Today, we are proud…
Green IT: Reducing the Environmental Footprint of Digital Technologies for a Sustainable Future
Introduction: The Urgency of a Digital Wake-Up Call In today’s world, where digital transformation continues to accelerate, the environmental impact of Information and Communication Technologies (ICT) often remains underestimated. However…
A Homecoming Turned Battle: Finding Strength in Uncertainty
After over two years of planning, my family and I finally moved back to Lebanon. It was a long-awaited homecoming, filled with excitement and careful preparation. We took our time…