Articles by

Maroun Hajj

Worried restaurant manager reading a bill at the bar counter beside stacked plates and bottles

Management · 1 April 2026

Hospitality in Hard Times: Keeping the Lights On and the Heart Open

In our industry, we’re built for pressure. It’s part of the job. But let’s be honest, the current weight of things in Lebanon and across the GCC feels different. It isn’t just about fluctuating occupancy rates or…

Maroun Hajj · Xperts⁴ Operations · 3 min read

Smiling hotel receptionist at the front desk as a guest in a white shirt signs a form

Management · 17 January 2026

Hospitality as a Business: How Passion Finds Its Perfect Partner in Structure

Let me tell you a story. Imagine walking into a hotel that smells of fresh coffee, where the front desk greets you by name, and your room is just the way you like it. Feels magical, right? That magic is what draws us to…

Maroun Hajj · Xperts⁴ Operations · 3 min read