fadi.k.keyrouz

Key Accounts - Al Rajhi First Holding (Hospitality), SGS (Renewable Energy), Fayendra (Jewelry), Advanced Worlds (Events), TriSpec & TriEvents (Construction, Fitout & Catering)  Developed and executed integrated sales and marketing strategies across multiple industries, driving consistent lead generation, client acquisition, and revenue growth.  Delivered 360° marketing and business development services for key accounts, including marketing strategy, go-to-market planning, social media strategy and implementation, media production, advertising, branding, and guerrilla marketing activations.  Designed and launched a 10-module sales, business development, and marketing training framework, enabling sales teams to significantly increase conversion rates and closing efficiency.  Directed multi-channel go-to-market initiatives (SEO, SEM, social media, content marketing), accelerating pipeline growth and shortening sales cycles.  Prospected, pitched, and secured B2B opportunities by aligning tailored 360° solutions with client business needs, resulting in new long-term partnerships.  Led strategic client relationship management, enhancing retention, cross-selling, and upselling opportunities to maximize account value.  Monitored and optimized marketing & sales performance KPIs, ensuring strategies translated into measurable growth and competitive advantage.

 Secured sponsorship & advertising deals with top brands, maximizing revenue.  Built personal brands for 30+ Saudi celebrities, increasing engagement and marketability.  Led campaigns for film & entertainment projects, including Cannes, Venice & Red Sea Film Festival.

 Developed TV program concepts, securing major sponsorships (STC, SABIC, Saudi Airlines, SFD, MOI, MOE, MOG, Monshaat, Tasnee,…).  Directed rebranding of MBC’s KSA production unit, including corporate identity & positioning.  Built government & private sector partnerships, strengthening business growth.  Spearheaded digital & social campaigns, expanding audience reach & loyalty.

 Organized Saudi Arabia’s largest trade shows, including the first Oil & Gas Conference.

 Drove SAR 3.5B in annual sales, surpassing revenue targets.