Digital Acquisition Campaign Manager
Job Description
About the Client
Our client is a global leader in shipping and integrated logistics, present in 160+ countries, employing over 130,000 people worldwide. Known for its innovation in maritime, air, and land transport, the group is also pioneering sustainability through the use of alternative fuels and a commitment to becoming Net Zero Carbon by 2050.
The Role
Within the Digital Acquisition Department, the selected candidate will support the team in three key areas:
- Implementation and monitoring of digital marketing campaigns
- Management of strategic projects within the Digital Acquisition roadmap
- Internal communication of marketing actions and results
Main Responsibilities
- Gather campaign requirements, define customer journeys, and implement suitable digital solutions
- Contribute to content production and campaign execution across various digital platforms
- Monitor campaign performance and deliver comprehensive reporting
- Manage high-impact digital acquisition projects (e.g., distributed marketing use cases)
- Develop and distribute internal communication materials to promote digital marketing efforts
- Engage internal stakeholders and create buy-in for digital initiatives
Profile & Qualifications
General Skills:
- Strong analytical, synthesis, and problem-solving skills
- Highly organized, deadline-driven, and adaptable
- Self-starter with the ability to manage projects independently
- Strong communication and influencing skills across departments
- Fluent in English and French (both written and spoken)
Specific Skills:
- In-depth knowledge of digital acquisition strategies and tools
- Solid understanding of web marketing and communication trends
- Experience in audience segmentation and data-driven targeting
- Proficiency in digital marketing tools
- Bonus: Familiarity with Salesforce Marketing Cloud and Data Cloud
