Digital Marketing Executive

Position Overview:

An innovative fintech company is seeking a creative and results-driven Digital Marketing Executive to drive customer acquisition strategies, build brand awareness, and enhance user engagement. The ideal candidate will have a strong background in digital marketing, with experience in executing campaigns, managing social media, and optimizing performance metrics.

Key Responsibilities:

Digital Campaign Management:

• Plan and execute targeted digital campaigns across platforms like Google Ads and social media to boost brand visibility and drive app downloads.
• Optimize campaigns using data analysis and A/B testing.

Social Media Strategy:

• Develop and manage content for LinkedIn, Instagram, Twitter, and Facebook.
• Engage with users, monitor trends, and grow the online community.

Content Creation and SEO:

• Collaborate with the content team to create blogs, newsletters, and web content.
• Conduct keyword research and implement SEO best practices.

CRM and Email Marketing:

• Design and execute email campaigns using tools like HubSpot or similar platforms.
• Optimize workflows and segmentation to improve engagement and conversions.

Analytics and Reporting:

• Monitor and report on performance metrics using tools like Google Analytics.
• Provide insights to optimize digital strategies and meet KPIs.

Partnerships and Events:

• Support partnership initiatives with corporate companies, universities, and banks.
• Assist in event marketing efforts such as conferences and discussions.

Referral and Incentive Programs:

• Design referral campaigns to drive word-of-mouth growth.
• Analyze and improve incentive-based acquisition strategies.

Requirements:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 2-4 years in digital marketing, preferably within fintech or technology industries.
• Proven success in executing campaigns and achieving acquisition goals.

Skills:

• Proficiency in Google Ads, Google Analytics, CRM tools (e.g., HubSpot), and email marketing platforms.
• Strong copywriting and SEO knowledge.
• Data-driven with excellent analytical skills.

Personal Attributes:

• Creative thinker with a passion for fintech innovation.
• Strong communication and collaboration skills.
• Adaptable to a fast-paced, dynamic environment.

Why Apply?

This is a unique opportunity to join a rapidly growing fintech company, collaborate with a passionate team, and contribute to cutting-edge solutions in wealth and asset management.