In Saudi Arabia, you won’t succeed in business unless…
If you’re reading this, it probably means the title caught your attention, and chances are, you disagree with it. That’s perfectly understandable!
Yes, the Kingdom of Saudi Arabia is booming, and the country is undergoing a complete transformation. Industries that were considered secondary just a few years ago are now central to the government’s economic plans. Some are already generating significant income and employing thousands. Among these, the digital revolution stands out, as does the hospitality sector, which, much like the phoenix, has risen from the ashes.
But while all this is true, you still won’t succeed in doing business in KSA unless you respect the rules. And the primary rule in this wonderful country? The coffee rule: Kahwa. Disregard it, and you might as well pack your bags and leave to avoid wasting both time and money.
What exactly is the coffee rule in KSA?
It’s simple, yet crucial. Business doesn’t happen without a face-to-face meeting, and over that meeting, coffee is a must. And not just coffee—you’ll also need to share excellent Saudi dates (I highly recommend the ones from Al Qassim) while engaging in conversation with a big smile on your face.
No coffee, no dates, no smile—no business.
But is this rule alone enough to succeed?
Certainly not. Saudi people are incredibly friendly, but they are also thorough professionals. They will examine every line of your proposal and carefully check payment details. So, never make promises you can’t keep—they won’t appreciate it.
Did this approach work for Xperts4?
You only need to look at the pictures for proof. Around a single coffee table, twenty partners gathered to discuss business and identify opportunities. The coffee was strong, and the ideas flowed just as intensely. The “coffee effect” was real—two projects emerged for Xperts4 and two for different partners. All are being followed up, and we look forward to sharing the results in the coming weeks.
This detail-oriented approach is key to thriving in Saudi business culture, and it reminds me of Vincent van Gogh’s famous words: “Great things are done by a series of small things brought together.” Just as Van Gogh’s masterpieces are built upon individual strokes of paint, Saudi business relationships are built on the careful assembly of countless small details.
So, when you’re sitting around that coffee table in Riyadh, don’t underestimate the power of small gestures—a cup of kahwa, a handful of dates, and a warm smile can be the foundation of great business.
A tribute to Abdallah Al Johani, our outstanding Sales Executive in KSA, who taught me and the entire team these invaluable insights—and so many more.
Join us next time, and enjoy the ride.