To address this challenge, the company undertook a thorough analysis of its corporate culture, which had become somewhat fragmented due to business growth and acquisitions. The primary goal was to identify a C-level executive who possessed not only the necessary expertise but also the adaptability to navigate the evolving post-acquisition landscape. Through a rigorous recruitment process, the company successfully appointed a VP within a period of seven months, bringing a fresh perspective and the expertise needed to drive success in the region.