Salah Eldin Hassan

SalahEldin Hassan Riyadh, Saudi Arabia | +966 540507585 salahudinhasn@gmail.com | LinkedIn PROFESSIONAL SUMMARY Chief Financial Officer with 18+ years of experience in financial management, strategy, and accounting within the Prop-Tech, E-commerce, and Technology sectors. Proven track record in driving profitability, improving operational efficiencies, and leading ERP system transformations. Expertise in financial planning, M&A, stakeholder management, and regulatory compliance. Currently managing the financial operations at AYEN, a leading PropTech company in Saudi Arabia. Adept at aligning financial strategies with business goals to foster growth and longterm success. PROFESSIONAL EXPERIENCE Chief Financial Officer AYEN, Riyadh – Saudi Arabia February 2024 – Present • Drove 757% YOY revenue growth by identifying and introducing semi-governmental business lines. • Increased gross profit margins from 40% to 57% through strategic pricing models while maintaining competitive market positioning. • Enhanced data accuracy by 60% by leading the migration from Qyood to Zoho as part of an ERP system upgrade. • Developed financial forecasting models with 95% accuracy in cash flow and revenue predictions. • Supported the acquisition of a startup, increasing company valuation by 25%. • Reduced financial reporting time to the 5th of each month and improved accuracy by restructuring the accounting system. Finance Director AYEN, Riyadh – Saudi Arabia February 2023 – January 2024 • Designed a financial model that predicted 85% revenue growth and boosted cash flow. • Increased revenue by 15% through a revised pricing strategy while maintaining market competitiveness. • Reduced operational costs by 25% through thorough cost analysis and filtration. • Implemented a scalable accounting system, improving reporting accuracy to 95%. • Negotiated and ensured compliance with a SAR 10M+ agreement.

Finance Director SwefLand & Stateya Group, Riyadh – Saudi Arabia October 2021 – January 2023 • Boosted revenue from $12M to $15M annually through acquisitions and lean management practices. • Improved collection rates from 56% to 85% by collaborating with cross-functional teams and automating collection outreach. • Secured a $1.5M credit line, generating an additional $5M in annual revenue. VP & Finance Director Al-Tarbyah Al-Islamiyah Schools, Riyadh – Saudi Arabia January 2021 – December 2021 • Delivered 15% profit growth through financial planning and data analysis. • Cut operational costs by 33% through targeted cost reduction strategies. • Completed the 2020 annual audit with 97% accuracy within set deadlines. • Implemented IFRS 15, 9, and 16, resulting in 15% improvements in net profit. Finance & Accounting Manager Careem, Riyadh – Saudi Arabia July 2020 – January 2021 • Managed daily accounting operations with 100% accuracy and ensured full regulatory compliance. • Led a finance team of 5, increasing team efficiency by 25% through streamlined processes. • Completed the 2019 audit with 98% accuracy and without financial discrepancies. Finance Manager Property Finder, Riyadh – Saudi Arabia & Egypt October 2015 – July 2020 • Achieved 50% YOY growth by implementing comprehensive financial strategies. • Reduced costs by 35% while increasing revenue through detailed financial analysis and reporting. • Spearheaded the implementation of VAT, avoiding monthly penalties through proper compliance measures. Senior Accountant BDL Group, Riyadh – Saudi Arabia October 2014 – October 2015 • Produced accurate financial statements with a 5/5 scorecard rating. • Collaborated with internal audit teams, maintaining 98% compliance accuracy. Senior Accountant Body Masters, Riyadh – Saudi Arabia March 2010 – June 2015

• Improved efficiency by 60% through process optimization in financial reporting. • Led a team of 3 accountants, increasing time management efficiency by 35%. Accountant Brokerage Global Gate, Fujairah – UAE November 2008 – November 2009 Accountant Al-Asas Constructions & Development, Mansoura – Egypt November 2006 – November 2008 EDUCATION Bachelor of Business Administration (B.B.A.) – Accounting University of Mansoura, Egypt September 2002 – November 2006 KEY SKILLS • Strategic Financial Planning • Financial Reporting & Analysis • Budgeting & Forecasting • Cash Flow Management • Financial Modeling • Risk Management • Mergers & Acquisitions (M&A) • Investor Relations • Regulatory Compliance • ERP Systems: Oracle NetSuite, SAP, Microsoft NAV • Team Leadership & Mentorship • Cost Control, Reduction & Optimization. LANGUAGES • Arabic: Native • English: Full Professional Proficiency