Ramzi El Khoury

Managing and enhancing company’s Brand Image: - Setting company’s marketing objectives. - Increasing brand awareness in the Lebanese market. - Developing and implementing brand strategies. - Establishing and mentoring communication programs and channels to promote the brand name. - Ensuring brand consistency and applied brand values. - Supervising marketing, advertising, and branding activities to ensure the right message being delivered. - Verifying that the implemented work follows the guidelines of the brand identity. - Creating branding guidelines and monitoring its implementation. Initiating and executing Marketing Plans: - Improving the visibility through ATL, BTL & Digital Marketing. - Securing and unifying company’s identity and image. - Creating lasting impression among consumers. - Launching campaigns to improve the product image. - Researching consumer and competitive market. - Monitoring market trends & identifying potential areas in which to invest based upon consumer / market needs. - Contributing with ideas involving designs, sizes, and locations for promotional tools. - Providing content and creative ideas for the websites, social media platforms and visual communication tools. - Supervising the work of the Digital Media Agency and setting monthly plan. Other Activities: - Following up with suppliers to execute work as per set designs, simulations, and guidelines. - Coordinating with the concerned departments to execute the work (Procurement, Commercial, Distribution…). - Budgeting, reporting, and planning. - Generating leads from social media platforms and mobile application. - Managing the social media platforms and the mobile application. - Handling customer services via mobile application and social media.