karl aoun 1
About Candidate
15 years experienced Business Development Director / Sales Director with a demonstrated history of working in the cosmetics industry covering the following channels: E-commerce, Modern trade, Traditional trade, Pharmacies, Perfumeries, Wholesalers, Department stores and Salons. Skilled in Business Planning, Sales, Market Research, Management, and Marketing. Strong sales professional and Marketing with a Master’s Degree in Distribution / Marketing from Université Saint Joseph de Beirut ( USJ).
Location
Education
Work & Experience
Handling the portfolio of L’Oreal Consumer division (Garnier, L’Oreal Paris, Maybelline, Essie, Narta, Men Expert) through direct distribution and indirect distribution (3 distributors). Covering the following categories: Skin care, Hair care, Coloration, Make up, Deodorant. Directly managing a team of 4 channel managers, 2 Distributor managers, 1 head of Merchandiser and 45 people indirectly. Looking after the following channels: E-commerce, Modern trade, Traditional Trades, Perfumeries, Department stores, Pharmacies and wholesalers.
Directly managing a team of 4 Sales heads responsible of a team of 11 sales representative + 1 business analyst. Covering 3 channels: salons business, wholesalers and Beauty stores.
Managing the professional division of 3 distributors (Golden Arrow "Jordan", Diffaf Baghdad "Iraq" and New allied "Syria") - Develop the distributor structure and make it efficient - Draw the brand sales strategy in order to achieve the yearly target. - Provide the marketing and promotional plan and ensure its implementation - Monitor the distributors P&L and secure the business profitability - Recommend the pricing in each Market vs competition. - Validate the forecast and find solution to deplete the slow moving items.
Managing a team of 27: 3 regional sales managers, 1 National sales support manager, 4 key account excecutive, 8 sales rep, 5 educators and 4 sales admins. Responsible of the following channels: Beauty salons, Pharmacies, Wholesalers and Department stores. Brands: Kerastase, L'Oreal professionel and Essie. Portfolio: 1200 SKUs
National Sales manager / Binzagr Beauty Division Managing a team of 10: 3 regional sales managers, 1 marketing manager, 6 sales rep. Dealing with the following channels: Hair salons, Pharmacies, beauty chains and wholesalers
Managing a group of 8 people: 1 sales and marketing coordinator, 4 area sales representatives, 1 educator, 1 accountant, 1 storekeeper. Channels: Beauty salons, wholesalers, Beauty shops. Startup company: Portfolio of 8 brands / 600 SKUs. "Tigi, brazilian blowout, Ice diamond, passion, zizibizy, pro-blowout, hair addiction, create, fudge" Managing the sales and marketing department / supervising the accounting and logistic department / Monitoring the P.O , shipments and the orders to the end consumers. Directly reporting to the Regional office in Bahrain.
Channels: Supermarkets, Pharmacies. Market study to establish a detailed marketing plan for a new product introduction to the market (competitive analysis, pricing, sales forecast, offers, and discounts.) ~ Market survey and pre-ordering Sales representative
